Culture

Jim leads our aggressive growth strategy by drawing on his experience as a tech CEO, tech investor, and tech/IP lawyer, specializing in start-up and growth-stage companies. Over the past five years, Jim has taken Serious Labs from a struggling tech company to being a world leader in the field of virtual reality-based industrial training simulators.

Jim is passionate about empowering our deep well of talent to succeed, while ensuring our clients and partners prosper. Jim holds a law degree from the University of London, while his NCA accreditation comes from the Faculty of Law at the University of Victoria. He focused his practice on intellectual property and business law.

Darrell manages Serious Labs’ corporate accounting, treasury, finance and regulatory compliance reporting. Bringing knowledge from his government and private sector experience, he has worked in management, accounting and auditing throughout his 20-plus-year career. Darrell holds a professional accounting designation (CA) and a degree in economics and math from the University of Alberta.

Mark is responsible for the team that conceives, prototypes and prepares the simulator hardware for manufacturing. He also oversees the supply chain for all manufacturing and logistics of finished products that Serious Labs sells around the world. Mark has 8 years’ experience in supply chain and logistics management and 15 years of experience in the simulation industry. He holds a Bachelor of Management degree from the University of Lethbridge

Chantelle brings over 15 years of executive HR management experience and excels at working fluidly between strategic and tactical business objectives. She has obtained her BBA and is currently working towards her Masters in Human Resources. Additionally, she has obtained her Executive Coaching Certification and Change Management Certification. Her professional background is comprised of Oil and Gas, Manufacturing, and non-profit.

Wade joined Serious Labs in 2006 with a marketing focus but quickly moved into business development, playing the communication role of middle-ware between the outside world and the development team. As the company’s internal expert on the Oil & Gas industry, the connections Wade developed have served us well for many years, as we focus on heavy industry training.

Away from work, Wade is an avid and accomplished golfer; a pastime that serves us well as he continues to form key industrial alliances on and off the links.

Owen came to Serious Labs in early 2021 with over a decade of marketing and communications experience in the technology, training, industrial, and government relations sectors. He holds an MBA in Sales and Marketing from the University of Fredericton, an M.A. in English Literature from the University of Calgary, and a Strategic Communications Management Professional (SCMP) certification through the International Association of Business Communicators (IABC). Owen’s work at Serious Labs includes developing go-to-market strategies and campaigns in addition to overseeing public relations, brand management, advertising, and marketing collateral. Aside from his work at Serious Labs, Owen is an avid reader, writer, and cyclist who volunteers in the non-profit and mental health sectors.

Brenda oversees Serious Labs’ project management and quality assurance for key initiatives such as the Commercial Vehicle VR Simulator project. Her diverse experience includes leading development teams specialized in areas such as learning management systems (LMS), e-learning programs, and software as a service (SaaS) products. With over 20 years of professional experience, she also brings strong knowledge of sales, business development, and human resources for a balanced perspective in helping our team excel and align their work to business objectives.

Zac combines his expertise in industrial and human-centered design with his experience in manufacturing, operations management, and commercial construction to help organizations find opportunities to innovate, explore meaningful solutions, and realize value for themselves and their clients.

Zac earned a master’s degree in design methods from the Institute of Design at the Illinois Institute of Technology (IIT) and applies design methods to a wide range of challenges in the development of products, services, and systems.

Ryan has spent 10 years in the Edu-Tech industry before joining Serious Labs in 2018. He has worked with the North American network of partners, is actively involved in direct sales, and in 2019 took over the management of the Serious Labs Customer Success team. Prior to joining the Serious Labs team Ryan completed his MBA at the University of Alberta. He is an avid reader, self-taught handy man, snowboarder, runner, and world traveler. Ryan has been playing rugby for 25 years and volunteers actively with his local club where he is also the president.